Sutton and Co. approached us with the simple aim to increase their market share and generate leads from businesses looking to appeal business rates.
By comparing the value of their existing leads with the cost of advertising using Google Ads, it was decided that a pay-per-click campaign provided the best chance of success.
Strategic calls to action
Speaking their customer’s language
Before the advertisements were created, research was completed to better understand Sutton and Co’s ideal customer. The result was a number of highly targeted keywords that people use when searching for services such as those the company offers. These keywords have been amended a number of times as the campaign has matured to target people nearer the point of sale.
Bespoke landing page
Visitors that clicked the advertisement are taken to a page specifically created to support the campaign. The page sits alongside Sutton and Co’s website and contains specific content and contact information designed to convert visitors into leads.
On the landing page, a form has been created to count the number of submissions. This along with feedback from the staff has provided us with valuable information about the performance of the campaign. By continually monitoring the results we are able to reduce the costs whilst maximising the number of relevant clicks and leads.
“We saw our business triple”
“Being a bit of a ‘Dinosaur’ I entered into to digital world with a certain amount of trepidation. I had no need to. Rob, Helen and the team seamlessly guided me through all the options that were available to us and help put together a very clear plan.
I can honestly say that I’ve always felt educated not patronised after a conversation with the BrightRED team. In a little over 2 months, we saw our business triple. I would have no hesitation whatsoever in recommending the team at BrightRED.”