Develop and Grow
Encouraging engagement
K A Farr & Co engaged us to refresh their brand and create a new website to showcase what sets them apart from the competition. The end result was a fresh, fully responsive website with integrated blog section where they could share their knowledge and expertise with the local community.
In addition to driving new business, the website re-design included a blog. This was intended to add value to existing customers by providing useful and resourceful content. We monitor industry specific blogs to keep up with any developments and, together with the team at K A Farr, create regular topical articles. As often as we can, we create content with ‘take away’ value. One example of such was a set of templates, for customer use, that the company distributed through the website.
Regular campaigns that keep K A Farr’s customers in the know about developments from a TAX and accounting point of view are key to the company’s plan for engagement. The numbers of people that read and engage with the correspondance sent by K A Farr is, on average, greater than any of our other clients, large and small. This is due in no small part to the relevance of the campaigns alongside the quality of the email database, something we have been working to develop over a number of years working together.
“We have been working with BrightRED for a couple of years now, firstly they rebuilt our website for us – we are extremely happy with it and receive lots of compliments on it from our clients.
More importantly, they now help us send out two e-newsletters/flyers to our clients each month & these are also posted as blogs on our website. This type of marketing is very new to us but BrightRED are helping us with it at every stage, even providing us with assistance on social media and the benefits it can bring with respect to networking & marketing our business.
Thankyou BrightRED, it’s a pleasure to work with such a friendly but professional firm.”
Kath Farr – Proprietor, K A Farr & Co.
kafarr.co.uk