Frank Hudson Outlet
In 2014 Gallery Direct acquired Frank Hudson, fine furniture makers since 1947, with the aim of simplifying the diverse offering whilst maintaining the existing reputation for high-quality craftsmanship and attention to detail.
To support this, the decision was made to overhaul the existing website. Our first step was valuable competitor research this was required to establish where in the market Frank Hudson stoo. The results were then used as part of a strategic and specific design process, taking into account every aspect of the brief. Finally, content was created to match the ethos of the company perfectly.
More than meets the eye
In addition to improved layouts and responsive capabilities, a development that integrates Gallery Direct’s EPOS system has been implemented to allow for the visibility of stock levels. Effectively communicating availability to the customers.