Develop and Grow, Website Design
Striking revamp for a mammoth milestone
Clare PR are a specialist construction PR agency that has been building reputations for decades.
Their passion for the built environment has never dulled so there was little surprise when the request came in for a loud and proud refresh of the company website to celebrate their 30th anniversary.
At BrightRED, we don’t use commercially available templates. This was no problem for Clare PR, because a template that has been used tens of thousands of times previously wasn’t ever an option. They wanted a fresh design that was user-friendly without sacrificing the user experience.
We worked with Clare PR to create a content strategy focussed on key terms and phrases used by the visitors they would like to attract and the message they needed to deliver. From this, we created wireframes that detail the structure of the website (a bit like a blueprint) and outlined the user journey throughout the site.
Once the structure was in place, we began to incorporate Clare PR’s brand and specially commissioned photography into an eye-catching design that effectively communicates Clare PR’s colourful persona.
As you might expect, PR remains a very competitive industry, particularly online and it’s important to stay visible, relevant and attractive in the face of stiff competition.
We work with Clare PR to research trends, target search terms and create content that appeals directly to their target market. We also keep abreast of the ‘goings-on’ in their industry, subscribing to feeds, newsletters and blogs so we can pro-actively suggest topics for comment.
Over the years, we’ve dialled this in, working directly with the team at Clare PR to create blog posts and site-content that appeal directly to potential clients and rank highly on search engines.
“We have been working with BrightRED on our website and SEO for the past few years. It is not often that you find a company and individuals who do not let you down and who are adept at their work; BrightRED fulfils both of these.
Robert and Helen are friendly, efficient and experienced to handle not just Clare PR’s needs but also those of our clients. I have no hesitation but to recommend BrightRED.”
Clare Ward – Managing Director, Clare PR
clarepr.comIncreased readership of blogs through targeting keywords and implementing SEO.
Increased impressions (the number of times a page appears in search engine results pages).
Increase in search traffic (the number of people that visit the site from search engines).