Contrary to the belief of those who don’t understand search engine optimisation (SEO), it’s not witchcraft nor is it the art of playing the algorithms!
SEO marketing is about matching users to content that is relevant to their search query. It might be that we decide to create content specifically to appeal to a trend or retro-fit your existing content to pair with popular search terms.
Optimising for success
If you want to be on the first page of Google, there’s nothing stopping you!
If you want to be on the first page of Google for a search query that is valuable there might be a bit of work that needs to be done. Valuable keywords and phrases are:
The number of people searching for a keyword or phrase needs to be worth optimising for.
The keyword or phrase needs to be relevant to the content on the page to avoid losing rankings.
If a keyword is too competitive, it’s unlikely to provide you with the required results.
Think like your customer
We identify the terminology your customers use by researching the trends around the language they use to search for you.
Research the competition
We investigate your competitors to understand their strategy and identify opportunities that they may have overlooked.
Follow the trends
We identify keywords and phrases that are being used regularly and that will deliver the right sort of visitors to your site.
Once the strategy is in place, the content is optimised and you are successfully ranking for targeted valuable search terms, the process of climbing the results pages can begin.
Whilst ranking factors consistently change to make it harder for people to cheat the algorithms, search engine and user perception of the relevance, popularity and trustworthiness of your content continues to play a major role in influencing rankings.
We work with our clients to create and promote outstanding content that people mention, refer and link to.
Our commitment to honest advice
We’ll discuss the pros and the cons of SEO marketing with you to help you to make a decision that meets with your immediate needs, is future-proof and supports the growth of your business for years to come.
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