Whilst the internet has been around for many years, and lots of businesses have websites, to some, the idea of digital marketing is lost. This is because of some common misconceptions that stop businesses from making the most of their online presence.
Let’s take a look at some of these so that if you’re not marketing your business online, it won’t be because of any myths that you may have heard.
The many avenues of marketing
Having a website and not marketing is like opening a shop in the middle of a field.
Floods of people aren’t going to just show up; you have to direct people there.
Vehicles such as SEO and Content creation can help with this.
Chances are you’ve heard of SEO before but might not understand it.
Put simply, SEO, or search engine optimisation, is the process by which websites optimise themselves to rank higher in a search engine’s algorithms.
This makes them appear higher in the search results when people look for related topics or keywords.
Search engines primarily rely on technical elements such as metadata (information about a website that isn’t visible on the page) and keyword use in content to figure out what websites should be included in their rankings.
But SEO can also refer to link building — when websites increase their “authority” through links from other reputable sites — and even local SEO, using a location-specific keyword element when optimising for search results.
For businesses with an online presence, SEO is an essential ingredient for reaching potential customers and capturing organic traffic; if done well with strategic planning, it can help put your business on the map.
Understanding how SEO works and playing into its parameters can give your website an advantage over the competition and increase your visibility online.
Creating your content
When most people think of marketing a website, they usually start by considering how to increase traffic.
But everyone knows that traffic is only part of the equation — you also need to engage your visitors to generate conversions.
The key to creating an engaging website is through providing great content.
Content can inform and educate visitors on your product or service so that they are more likely to make a purchase or sign up for your mailing list.
Creating content also helps you rank higher in search engine results, giving you an edge over competitors who don’t rely on high-quality text and multimedia as part of their marketing strategy.
Focusing on creating meaningful content not only gets people to your website but also encourages them to stick around, increasing the chances of turning casual readers into paying customers.
It’s time to create content that builds relationships with the audience — this is the key element required for success in the long run!
Blogs allow you to give your audience valuable information related to your business.
Such as a blog on a trending news topic in your industry.
Video is an incredibly powerful tool for communicating what your business does and why potential customers should choose you.
Not only can you showcase a product or service through video, but you can also share important stories that resonate with your audience and give them a reason to connect with you.
From an educational perspective, videos are an excellent way to demonstrate how to use a product or service or explain an industry-specific concept in a way that is easy for viewers to understand.
Videos are also great for highlighting customer reviews and testimonials, which can be highly effective for building trust with potential customers.
Finally, videos provide the opportunity to share important updates about your business dynamically and engagingly. From launching a new product to promoting an event or special offer, videos are a more compelling approach than traditional methods such as email newsletters or text-based updates.
Whatever your goals are for marketing your business, video is an excellent tool to help you reach them.
Good old-fashioned email
Email is still an excellent way to build relationships with customers and potential customers.
It’s also an excellent opportunity to reach out to those who have already visited your website or made a purchase from you.
You can use email marketing to create brand awareness and loyalty, as well as drive sales.
Plus, it’s cost-effective and easy to measure the ROI of your campaigns.
With a well-crafted and targeted email campaign, you can nurture leads and generate more conversions for your business.
Email isn’t going away anytime soon, so use it to your advantage and grow your business!
With the right strategies in place, email can be a powerful tool for building relationships with existing customers and potential leads.
Whether you’re running a B2B or B2C business, segmenting your audience, personalising content and automating emails are just some of the ways you can use email to engage with your customers and leads.
Try experimenting with different campaigns and see what works best for your business.
Who knows, it could be the key to growing your business!
So start making the most out of email marketing today. You won’t regret it! Happy sending!
Too big of a pool
The internet has opened the floodgates for a large variety of audience types.
“I don’t know who or where my audience is?”
Don’t worry; you can find an audience that is tailor-made to you.
Incorporating methods that have been mentioned before, such as SEO, targets users who are searching for that specific thing.
Traditional Marketing methods cover a general audience.
While it looks impressive, the method doesn’t gain the valuable audience that digital can.
But what if my business doesn’t suit digital marketing?
There’s no question that digital marketing can be an effective tool for businesses looking to connect with their target customer base.
But what do you do if your business doesn’t suit a digital world?
Perhaps you’re a small corner store, a local locksmith, or even a gardening service.
There’s always a space for you online!
Utilising methods such as email or video can go a long way in creating and owning an online identity.
And this doesn’t mean out with the old and in with the new.
You can combine digital marketing techniques with more traditional marketing, like networking or print advertising.
Consider exploring alternative options and see where they take you! Good luck!
Everyone gets a chance, regardless of how big you are
No matter how niche your business is, it can thrive online, just like the more prominent companies.
There is no prejudice or gatekeeping with digital marketing; everyone has the chance to grow their business to levels never seen before.
So, there are a few common myths that many people in business assume when it comes to digital marketing.
If you want more information, then check out our other blogs here.
As for now, myth busted.