How to win a higher ad position with a lower cost per click
You may be forgiven for thinking that the more someone is willing to pay for an ad, the more likely they are to appear at the top of the first page on Google. This is simply not the case.
Category Archives: Performance Marketing
‘Must have’ digital marketing tools to help you stand out from the crowd
There is always something new to try when it comes to enhancing your online presence. Here’s an insight into how we do it for our clients.
What is performance marketing and how is it different from other types of advertising?
Performance marketing is advertising that you only pay for when you have received the agreed result. This article will show you how to make the most out of it.