What do you know about digital marketing tools?

You might already use some and be interested in finding more, or this could be completely new territory. Either way, there is always something new to try when it comes to enhancing your online presence.

As a smart business owner, you will always be striving for ways to stand out from the crowd, create better customer awareness, new leads and increased sales.

A good digital marketing strategy is crucial for reaching customers online. To make it really successful, you need a digital marketing strategy that makes use of effective digital marketing tools to ensure that all customers are being reached.

Search Engine Optimisation, Performance Marketing and Content Marketing will drive traffic to your website.

When it comes to digital marketing tools, SEO is where most people find themselves needing help. With so many tools available all impacting search engine presence, finding the right one is easier said than done. Here are a couple of our favourites…

Ahrefs

Pros:

Clear easy to use interface with a wide range of tools. These include a keyword explorer, content explorer and rank tracker. The site explorer also enables you to research your competitors and discover how their SEO performance is shaping up.

Cons:

The monthly subscription costs are quite high, making Ahrefs a considerable investment.

Screaming Frog

Pros:

The SEO Spider is a crawler that allows you to crawl websites’ URLs and fetch key onsite elements to analyse onsite SEO. This tool is particularly effective in identifying any broken links and pages, bad redirects and any other errors affecting your site.

Cons:

A complicated user interface takes some time to get used to and is not a reccomended tool for beginners. The crawl is very in-depth and contains a lot of information which can make it hard for users to identify pertinent information.

Display Retargeting, Email and Direct Marketing are all used to target sales.

Typically, consumers interact with a campaign 9 times after their first engagement before finally making a purchase. These interactions range from search ads, display banners and social media posts to email offers.

Display retargeting is a form of advertising that is targeted from a users previous online activity. It’s a rapidly increasing and effective tool for enticing people who have recently visited your site to return.

Retargeting display ads are extremely efficient at getting customers back to abandoned baskets to make purchases if they’ve has second thoughts or decided to shop around.

Google Ads Retargeting is the go-to for many businesses as they are already using Google for their regular online advertising. Google is the biggest player in the field and has plenty of information on retargeting for you to learn from.

Content Marketing, organic and paid social media all increase brand awareness and can aid in sales too.

Blogging and posting on social media is a fantastic way to reach a bigger audience. Facebook alone has over 2 billion monthly active users, Instagram 700 million and Twitter 320 million.

With users spending so much time on social media, it has become one of the most important channels for brands to utilise. This is why social media management tools have become invaluable to all businesses using this channel.

The power of social media goes far beyond targeting users through organic reach.

Paid platforms get your brand in front of large groups of active users that you would be otherwise unable to reach. All major social networks have huge amounts of user data, meaning businesses can target customers on a very specific level.

Many brands find paid social media an extremely effective place to pay for impressions.

Nanigans is an easy to use tool which enables multichannel advertising with an emphasis on Facebook marketing.

The software has access to the Facebook Exchange to enable retargeting and a vast array of other tools. The platform also boasts features focused on Twitter ads and growing followers on Instagram.

Managing a multi-channel marketing strategy can be complex and time-consuming. However, statistics show that multi-channel shoppers spend 3 times more than single-channel shoppers.

Businesses with multi-channel marketing strategies also report an 89% retention rate, which is definitely worth the hard work.

To help you achieve your business goals you can make use of the plethora of digital marketing tools now available.

You may be familiar with a few of these tools, others might be new to you. From simplifying your digital advertising to managing your social media, each one will assist you in keeping things running smoothly.

Here at BrightRED, we offer our clients the opportunity to develop and grow their business by creating a digital strategy focussed on their long term goals.

We execute multi-channel digital campaigns, which produce real results. All campaigns are constantly monitored and analysed. This ensures we are achieving the desired impact, and to help us create future strategies.

BrightRED is an ethical agency with satisfied clients who benefit from our open and honest approach. We believe in making digital marketing simple. We won’t bombard you with meaningless statistics that you don’t understand.

Digital Marketing CAN work for your business.

If you want to build a strong successful business, it’s imperative to have a sound digital marketing strategy in place from day one.

Interested and want to learn more? Get in touch with us and we’ll be more than happy to talk it through with you.