Instead of taking the traditional approach of pitching your products or services, we can work with you to create a content marketing strategy that delivers information to make your customers more intelligent.
This is achieved by creating and distributing content that is relevant and useful to your customers, to help them solve their issues.
Types of content marketing
Before you rush off to create content for your customers, make sure you have a strategic plan that ensures your efforts are not wasted.
We work with businesses large and small to understand their audience and create content that will reach them.
If you ask a search engine a question, it’s likely that you’ll receive a results page full of blog posts.
By researching the trends around the questions people are asking we can suggest relevant topics of conversation for which your business can offer an answer.
From there we will work with you to structure your content in such a way that it is easy to digest and calls the reader to action. In the background, we’ll optimise the content so that it ranks and attracts visitors from the search engine results page.
Guides that explain or offer insight into a particular aspect of your business or digital downloads (e.g. templates or reusable assets) are resources that aid your customer relationship and encourage loyalty/repeat business.
Reach out to a specific section of your email database with a targeted email campaign that is personalised and calls the reader to action.
Grow your audience through engagement. Social media, when used effectively, on the appropriate platform can add greatly to a consultative approach to selling.
For quicker, greater returns promoted/sponsored content can be used to boost your efforts.
By providing your customers with the answers to their questions, you are positioning your brand as a credible resource, building trust and establishing yourself an expert in the field.
All of this contributes to a consultative approach to selling and provides you with the opportunity to offer solutions and ultimately drive customer action.
Our commitment to honest advice
We’ll discuss the pros and the cons of content marketing with you to help you to make a decision that meets with your immediate needs, is future-proof and supports the growth of your business for years to come.
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